Joe Hallinan

We often don't see what's right in front of us. We forget things in seconds. We quickly recognize patterns--but overlook important details. And most of us are pretty sure we're way above average. Humans, by design, are prone to error. Thankfully, there's Joe Hallinan, the Pulitzer Prize winning journalist who has written Why We Make Mistakes, a helpful and lively book that explores our imperfections, and how to overcome them.


In pursuit of the errors that we make, Hallinan's book delves into psychology, neuroscience, economics, consumer behavior, financial strategy and more. Many of these topics were covered by Hallinan in his days as a reporter for The Wall Street Journal and The Indianapolis Star, where he won a Pulitzer Prize for investigative reporting. Before that, he was a Nieman Fellow at Harvard, and was a visiting professor at Vanderbilt University. His previous book, Going Up the River: Travels in Prison Nation, was a New York Times Notable Book and a Los Angeles Times Best Book of the Year.

Thomas Goetz

Thomas Goetz is author of The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine. Former FDA commissioner Dr. David Kessler calls The Decision Tree “a game changer,” and Dr. Dean Ornish says that Goetz “writes more clearly and presciently about the future of health care than anyone on the planet.”


The executive editor of WIRED Magazine, Goetz writes frequently on the confluence of medicine, health and technology. His cover stories at WIRED have covered the early detection of cancer, the advent of personal genomics, and the controversial diagnosis of metabolic syndrome. His work has been selected for both the Best American Science Writing and the Best Technology Writing anthologies. Since Goetz joined WIRED in 2001, the magazine has been nominated for 12 National Magazine Awards and has won six times, including the top award for general excellence three times, including in 2009.


Prior to joining WIRED, Goetz was a staff reporter at The Wall Street Journal and the Village Voice. His writing has also appeared in The New York Times Magazine, The New York Times op-ed page, Rolling Stone, and other publications. He has been a commentator for BBC Radio and appeared many times on CNN, CNBC, ABC, and other television outlets.

Goetz earned a Master of Public Health degree at University of California, Berkeley. An English major at Bates College, he also holds a Master's degree in American literature from the University of Virginia.

Art Caplan

Art Caplan is the author or editor of thirty books and over 550 papers in refereed journals.  His most recent books are Smart Mice Not So Smart People (Rowman Littlefield, 2006) and the Penn Guide to Bioethics (Springer, 2009).


He has served on a number of national and international committees including as the Chair, National Cancer Institute Biobanking Ethics Working Group; the Chair of the Advisory Committee to the United Nations on Human Cloning; the Chair of the Advisory Committee to the Department of Health and Human Services on Blood Safety and Availability; a member of the Presidential Advisory Committee on Gulf War Illnesses; the special advisory committee to the International Olympic Committee on genetics and gene therapy; the ethics committee of the American Society of Gene Therapy and the special advisory panel to the National Institutes of Mental Health on human experimentation on vulnerable subjects.  He recently served as the Co-Director of the Joint Council of Europe/United Nations Study on Trafficking in Organs and Body Parts.   He is currently the ethics advisor to DOD/DARPA on synthetic biology.


He has been a member of the board of directors of The Franklin Institute, the Iron Disorders Foundation and the National Hemophilia Foundation’s Ethics Committee.  He is on the Board of Visitors of the Columbia University School of Nursing.

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